Oura Ring 4 costs $150 less than newer model with similar features

The previous-generation Oura Ring 4 is currently available for as low as $249 at Amazon, Best Buy, and Target. This represents a $100 off the retail price, marking the first major discount on the device since July. Pricing fluctuates slightly depending on the chosen size and colour, with most silver and black models available at this reduced rate in sizes 8 through 13. Furthermore, Best Buy is offering an exclusive deep blue “midnight” variant for $279.

For those uncertain about their fit, an Oura Ring 4 sizing kit is available for $10 at Amazon or Target. This kit includes $10 in store credit that can be applied towards the purchase of an Oura Ring 4. According to testing conducted by colleague Victoria Song, the Oura Ring 4 outperformed six other smart rings in health and fitness tracking. The device features improved sensors and a slimmer design, supported by regular software and feature updates.

Accessing the full range of features on the device requires an active subscription, priced at either $5.99 per month or $69.99 per year. While the newer Oura Ring 5 is thinner and lighter, it contains the same sensors and software functionality as the Oura Ring 4. This makes the deal on the previous-generation model particularly attractive for consumers.